FisherChic.com was founded in 2012 by Karrie M. Rockwell.
Karrie’s lifelong passion of fishing began in her early childhood when her Grandpa would take her fishing. She’s been blessed to have fished all over the United States with international fishing trips to the Arctic Circle in Finland, Honduras, Thailand, Dominican Republic, Hawaii, British Virgin Islands, Canada, Mexico, Taiwan, the Amazon River in Ecuador and the Canary Islands. She continues to spread her love of fishing – always looking for opportunities to take someone on their first fishing trip!
Headquartered in Phoenix, Arizona, the FisherChic.com team aims to provide you with quality products, at an affordable investment. Our online store boasts an impressive inventory of over 10,000 products. While it never hurts to have some luck, the right techniques and gear can make a difference in your fishing experience!
FisherChic.com is a proud sponsor of Women Fish Too, Wisconsin Women Fish and Phoenix Junior Bass Masters.